BLOOM partners with Atex
Spring is in the air!
After having announced our partnership with StreamTheWorld, we are finally ready to announce another partnership that has long been in the works. With more than a 1,000 customers in 54 countries, Atex is a global leader in software for publishing and media industries. Although based in London, U.K., the company has a presence in dozens of cities around the world. Their impressive client list speaks for itself.
Atex has a long history of providing software to the publishing industry (dating back to “green screens” in editorial rooms), but has succeeded in reinventing itself for the digital age. AdGear is now a cog in the Atex platform, providing Atex customers ad serving capability integrated with ad booking, CRM and CMS solutions offered in their DNA suite of products.
For us this means access to new markets and a wide distribution through sales channels all over the world. Most importantly though, this is a fantastic opportunity to help media companies create competitive ad products for advertisers. Integration with Atex systems allows us to tightly integrate display advertising with content, context, user profiles, behavior data, and much more. To make this happen we’ve been working closely with Atex teams in Brazil, U.K., Sweden and in the U.S.
A more formal press release announcing our partnership can be found on Atex.com here.
AdGear platform fully integrated with StreamTheWorld
We’ve been working on this for the past little while, but now we’re finally ready to announce our partnership with StreamTheWorld. With clients such as Corus, CBS Radio, AOL, COX, SKY News, Radio Suisse and many others, the company is a global leader in audio and video streaming solutions.
Through this agreement, STW customers will get access to AdGear, our suite of ad analytics and audience targeting tools. More specifically, our software enables in-stream ad management in the STW platform, making possible live, in-stream ad replacement. In human terms, we detect the beginning of an ad playing on live radio and online we replace it by another ad — more targeted and more relevant to today’s global listener. This is a big deal considering the complexity of streaming, multiple encoding schemes in place for various players, and still the lack of standardization across the industry.
This agreement is exciting to us for many reasons. Most importantly, however, this is a great validation of one of AdGear’s core principles — its openness. Using our APIs allows technology and media platforms to embed ad management functionality in their own applications, creating competitive advantages in two core areas that matter to digital media online: data and formats.
We’re very much looking forward to making our product evolve with StreamTheWorld who, by the way, have assembled a fantastic team. We’re very happy to be working with them.
The first client migrated to our solution happens to be Tetes A Claques, featuring original video content that is very popular especially in francophone countries.