The Blog

AdGear platform fully integrated with StreamTheWorld

We’ve been working on this for the past little while, but now we’re finally ready to announce our partnership with StreamTheWorld. With clients such as Corus, CBS Radio, AOL, COX, SKY News, Radio Suisse and many others, the company is a global leader in audio and video streaming solutions.

Through this agreement, STW customers will get access to AdGear, our suite of ad analytics and audience targeting tools. More specifically, our software enables in-stream ad management in the STW platform, making possible live, in-stream ad replacement. In human terms, we detect the beginning of an ad playing on live radio and online we replace it by another ad — more targeted and more relevant to today’s global listener. This is a big deal considering the complexity of streaming, multiple encoding schemes in place for various players, and still the lack of standardization across the industry.

This agreement is exciting to us for many reasons. Most importantly, however, this is a great validation of one of AdGear’s core principles — its openness. Using our APIs allows technology and media platforms to embed ad management functionality in their own applications, creating competitive advantages in two core areas that matter to digital media online: data and formats.

We’re very much looking forward to making our product evolve with StreamTheWorld who, by the way, have assembled a fantastic team. We’re very happy to be working with them.

The first client migrated to our solution happens to be Tetes A Claques, featuring original video content that is very popular especially in francophone countries.