The Blog

BLOOM partners with Atex

Spring is in the air!

After having announced our partnership with StreamTheWorld, we are finally ready to announce another partnership that has long been in the works. With more than a 1,000 customers in 54 countries,  Atex is a global leader in software for publishing and media industries. Although based in London, U.K., the company has a presence in dozens of cities around the world. Their impressive client list speaks for itself.

Atex has a long history of providing software to the publishing industry (dating back to “green screens” in editorial rooms), but has succeeded in reinventing itself for the digital age. AdGear is now a cog in the Atex platform, providing Atex customers ad serving capability integrated with ad booking, CRM and CMS solutions offered in their DNA suite of products.

For us this means access to new markets and a wide distribution through sales channels all over the world. Most importantly though, this is a fantastic opportunity to help media companies create competitive ad products for advertisers. Integration with Atex systems allows us to tightly integrate display advertising with content, context, user profiles, behavior data, and much more.  To make this happen we’ve been working closely with Atex teams in Brazil, U.K., Sweden and in the U.S.

A  more formal press release announcing our partnership can be found on Atex.com here.