The Blog

MONTREAL, November 15, 2011 – BLOOM Digital Platforms, inc (http://bloom-hq.com), a premier provider of advertising management technology for publishers and advertisers, announced today its expansion through the acquisition of netProphets, inc, a leading firm specializing in premium ad operations management.

“The expertise that netProphets brings to us is widely respected in the ad ops community,” said Vlad Stesin, Vice-President of BLOOM Digital Platforms. “As our industry continues to gain in complexity, both publishers and advertisers need the right blend of tools and expertise to ensure quality of execution when it comes to a variety of formats through various channels, and the use of audience data targeting. The netProphets offering creates efficiency and guarantees quality delivery of increasingly complex digital operations.”

This acquisition will complement and extend BLOOM’s software solutions, providing highly specialized services and software tools to its growing global customer base.

“As a company that has built extensive experience working with all major ad serving solutions in use today, we see a tremendous opportunity in contributing our expertise to the AdGear platform,” said Ben Cormier, founder and CEO of netProphets. “netProphets’ proprietary campaign monitoring and forecasting technology will further enhance and broaden functionality available to customers of BLOOM’s AdGear platform. Our combined offering aims to enable our customers to be more innovative, efficient and ultimately more profitable.”

netProphets is headquartered in Toronto, Canada. Following the merger of the two companies, Mr. Cormier will continue to lead the organization’s publisher services group.

About BLOOM Digital Platforms

With offices in Montreal and Toronto, Canada, BLOOM DIGITAL PLATFORMS is a provider of real-time digital advertising technologies for publishers, ad networks and ad agencies. The company’s flagship platform, AdGear, allows digital media players to innovate by leveraging ad analytics and audience targeting technology for traditional web advertising, rich media, mobile and video. The company’s software handles over 40 billion ad requests monthly, serving customers in Canada, US and Europe. For more information about BLOOM and its products, please visit http://bloom-hq.com and http://adgear.com