An extensive two-way REST API makes it easy to integrate AdGear into any third party application or platform.
The system is optimized for audience targeting and ad personalization; its open architecture encourages the use of third party data providers.
The AdGear infrastructure serves over 2 billion ad requests per month for some of the largest advertisers and media brands in the world.
AdGear for Platforms is built from ground up with the idea of enabling deep integration of ad serving infrastructure within web applications and media platforms. As the online advertising industry continues to grow, we feel that revenue will be driven by innovation in three core areas: exclusivity of targeting data, novelty of ad formats and creating value through automated partnerships.
In other words, media platforms have on their hands the tough challenge of collecting and leveraging exclusive data, coming up with new ways to engage audiences, and sourcing third party providers to manage complexity.
It's not easy, but technology shouldn't be the bottleneck. AdGear for Platforms is a solution dedicated to addressing these challenges.
Judge for yourself - check out the AdGear API documentation. We've got a Github project for the Ruby library, too, making it simple to integrate within Ruby on Rails apps. A Java library is also in the works, and our API includes an XML Schema Definition (XSD).
Our standardized targeting protocol and a corresponding macro language allow to combine a myriad of targeting criteria, bound by logical operators. To get a glimpse of the possibilities offered by the targeting functions of AdGear, take a look at the targeting documentation.
We operate on a distributed architecture designed to withstand billions of daily impressions. Exceptional latency is guaranteed for North American and European ad delivery.
Companies wishing to utilize their own infrastructure may also integrate AdGear in a licensed mode, setting up instances of the software on own servers.
| Advanced Targeting |
A targeting protocol and a macro language allow for precise audience targeting Possibility to integrate user profile data for ad targeting Possibility to integrate data from third party providers and data exchanges |
| Rich Reporting |
Real Reach & Frequency reporting Standard geo-location reports, from country to city of origin for each impression served Rich media interaction reporting shows engagement |
| Two-way API |
Possibility to show ad reports in a third party interface Possibility to set up campaigns through a third party application Optimize ads and campaigns using an external application or provider |
| Extensible Formats |
Customizable ad templates make it possible to easily deploy innovative ad units Possibility to customize formats for mobile audiences |
