Managing complexity
The industry went from taking orders from advertisers who wanted to simply try online to
whole other level. A level where money is not being handed out. Where publishers and
ad networks have to impress their clients, just like it was done in the good old days --
often taking up more production work and putting a strain on the resources.
But impressing means you must concentrate on media creativity and not on managing
technology. It's about freedom of formats, the possibility to easily make elements look
and feel how we want them. No matter the standard. No matter the legacy. It also
means being able to constantly be on top of the game by testing new ideas, and about
showing results. The cold, hard numbers that showcase the return on each media dollar
invested.
AdGear for Publishers addresses these challenges, offering a set of digital marketing
technologies that provide the freedom to impress with creative media solutions.
Easy to use
When it comes to ease of use, little things go a long way. AdGear's mini-feed
shows all activity relating to your properties, such as objective underdelivery for a
campaign or perhaps the average CTR for a campaign that is about to finish. A
clean, intuitive interface for ad and placement management helps getting things
done faster.
Flexible Targeting
In addition to all the usual suspects such as frequency capping and geography
targeting, a macro language provides the functions that open up a world of
opportunity for behavioral targeting. Some examples of targeting scenarios are
available in the targeting help section.
Complete control
In order to maximize the flexibility and autonomy of our customers, we have
made available a standard two-way API that allows publishers of all sizes to
manipulate data in and our of the system.
From generating custom reports that we couldn't have thought of, all the way to
generating ads on the fly via a third party module -- everything becomes
possible.
