AdGear Trader - SiteRank Success Stories

 

 

A Fortune 500 cashes in on high quality.

Sometimes, higher quality is cheaper in the long run. That’s what a Fortune 500 company learned from SiteRank. When looking at its traffic for the first half of December, it saw that sites ranked 8th had quite good CTR for such high-quality inventory. What’s more, they were generating a significantly large volume of clicks relative to other groups, a clear indication that lower-quality site groups were lagging and more costly. Thanks to SiteRank, this Fortune 500 company knew that it should reallocate its spend in favour of sites with a quality rank of 8.

A telecom company optimizes outcomes.

For a 17-day period  in December, a telecom company was comparing its two top performing site groups, those ranking 5th and 6th in quality. In terms of clicks, the two were virtually at parity, but there was a big difference when it came to conversions. Sites ranked 6th converted an extra 344 times for around the same amount of clicks, tallying 1,518 conversions versus 1,174 for sites ranked 5th. Clearly, reallocating budget to sites with a quality rank of 6 would optimize conversions. Because of SiteRank segmenting, this telecom company was able to make a better call on its spend.

A tourism player doubles results by avoiding bad inventory.

A tourism advertiser was assessing the November performance of its two top media spends: sites ranked 5th versus a group of sites with an unknown quality rank. The group ranked 5th generated 147 clicks and a 0.053% CTR for $474, while the group with an unknown rank yielded 200 clicks and a 0.017% CTR on $1,281. In other words, one could get roughly twice the results by excluding sites with unknown quality and allocating budget to sites ranked 5th. With SiteRank, this tourism advertiser was able to bid goodbye to sites with potentially undesirable quality and head for the sunnier skies of better performance and reduced costs.

See your way to better results.

Programmatic buying offers you a greater choice of inventory and better prices, but also more potential pitfalls. To reap the rewards of expanded choice, you need inventory intelligence that scales. The customer stories above are evidence that you can have the best of both worlds: more choice, as well as tools to help you qualify and segment that choice.

 

Need more proof? See for yourself. You can apply SiteRank to your past campaigns, whether you ran them with AdGear or not. We can rank any list of publisher domains, which can then be merged with past performance data outside AdGear for insights you won’t find anywhere else. For AdGear customers, SiteRank has already been applied retroactively to past campaigns. Click on the Reports tab for new guidance on how to improve your future buys.

 

Ready to improve your results? Contact us today for a SiteRank audit of a recent campaign:

 

sales@adgear.com or +1-866-611-9428