Campaign Optimization Engine

Targeting, Traffic Quality and Inventory

Analytics, Reports and Insights

AdGear Clients

Optimization & Change Tracking

Viewability for Targeting & Reporting

 

 

Change | Optimization Tracking

Demand-Side Platform, Efficient Campaign Changes to Result Tracking System

Once a campaign is set-up there are dozens of options and settings that can be tweaked for optimization purposes. AdGear Trader helps track and identify the modifications with the most significant impact on campaign performance.

Never loose track of any changes

 

See all the campaign options that have been activated, changed or removed on one screen. Modify targeting parameters and other settings from one place.

Identify optimization changes that lead to success

 

Identify and track all changes to the campaign set-up options - no matter how old or new they are. Obtain complete visibility and align your findings with visual module capabilities.

Easy bookmarks for all campaign changes

 

Bookmark any campaign changes with the history chart. Change impressions to clicks, conversions or any other metric within AdGear Trader to gain a better understanding of performance changes.

Complete performance transparency

 

Setup individual reporting portals on a per client basis. Share custom reporting portal access with multiple stakeholders from the client's team.  The final result: a personalized reporting center available to your clients 24/7.

White-label and personalized reporting

 

Modify reporting portals in such way that they have your name and information. The domain name can be custom or you can use *.advertiserportals.com as an extension.

Rich visualization and analytics

 

All performance grids with almost real-time data will be available.  We've also kept all of the visual features charts, scatter plots, performance heatmaps and more: please see the screenshots below.

 

White-Label Reporting via -

 Advertiser Portals

 

Mobile Campaigns in AdGear Trader DSP

Mobile retargeting have never been easier. Simply upload your mobile ID or IDFA lists, create a custom segment and launch your campaign.

 

Track mobile retargeting campaigns live, analyze performance with state of the art analytics and share results via automated reports or custom made advertiser portals.

Custom segments based on mobile ID or IDFA list

Upload your mobile ID lists into AdGear Trader demand-side platform and create custom segments.

Match and retarget

Compare yours lists with the available inventory and bid on mobile traffic only if there is a match.

Analyze, report and share results

  • Track your mobile retargeting campaigns live
  • Conduct in-depth analysis with our reporting module
  • Optimize based on new insights
  • Share campaign performance  via custom, white-label, customer scoped Advertiser Portals
Viewable and Trackable Impressions shown in AdGear Trader | demand-side platform

Multiple viewability tools are integrated with AdGear Trader's campaign targeting capabilities and reporting modules.

MOAT

Use MOAT To track viewable ad impressions on a granular ad level. If MOAT is active, the delivery reports module will have an additional viewability section, which will display trackable and viewable impressions by advertiser, campaign, ad group, or ad.

Integral Ad Science (IAS)

Use IAS to strengthen inventory targeting by modifying brand safety attributes, viewability attributes, TRAQ index, suspicious activity filter, and contextual targeting.

SIZMEK

Select SIZMEK tools like quality attributes, visibility index targeting, safety and language attributes while setting up a campaign on AdGear Trader.

Viewability - Targeting and Reporting

Lotame Audiences Integration

COMSCORE AND NIELSEN

 

  • Data delivered by industry most trusted providers
  • Inclusion and exclusion filter based audience targeting
  • Target based on various age and gender groups

 

 

ADVANCED DEMOGRAPHICS TARGETING

 

  • Targeting inclusion and exclusion filters based on semantic user categories
  • Dozens of descriptive categories and subcategories available to deliver granular level audience targeting

CATEGORY DRIVEN AUDIENCE TARGETING

 

  • Context and category driven audience targeting
  • Multiple categories and subcategories to choose from

CUSTOM AUDIENCE TARGETING MODELS

 

  • Powerful inclusion and exclusion combinations of advanced demographics, Comscore, Nielsen, contextual audience categories.
  • Ability to create powerful and highly granular audience targeting rules.

More About AdGear Trader Demand-Side Platform

MACHINE LEARNING OPTIMIZATION

QUALITY SCORE TARGETING

FULL TRANSPARENCY

RICH ANALYTICS

By partnering with Datacratic, we offer world-class machine-learning optimization in AdGear Trader.

 

Leverage the best optimization technology to execute precise media buys based on CPC, CPA or CPM objectives.

 

View Optimization Success Stories Infographic for visual examples.

Target sites based on AdGear's proprietary quality ranking system.

 

Our algorithms continuously rank sites available through ad exchanges, which weeds out low quality sites and networks and also enables an additional layer of data for campaign optimization.

AdGear provides complete transparency in reporting when it comes to third party fees, clearing prices and all other price-related data in flights.

 

As a pure play technology provider, we make available all pricing data and do not hide any fees.

 

AdGear offers extensive reporting functionality, bridging ad delivery, conversion attribution, viewability, and system and channel metrics under one roof.

 

Full integration with the AdGear Advertiser ad server further allows users to optimize media buys based on cross-channel attribution reporting.

 

CRM DATA INTEGRATION

BRAND SAFETY

INTEGRATED VIEWABILITY METRICS

MARGIN MANAGEMENT

Managing pools of audience segments is easy and more straightforward in AdGear Trader. Integration with third-party data sources is also possible, allowing marketers to enrich audience segments with anonymous CRM data.

 

This feature allows you to target sets of customers based on precisely defined sales history. Learn More...

 

The platform offers multiple levels of brand safety protection, using proprietary and third party data to filter out questionable inventory.

 

Using a combination of page-level contextual data, proprietary quality score data and ad serving data, we can effectively exclude unwanted inventory from buys.

 

MRC-certified ad viewability metrics are available.

 

Our viewability integration allows us to be able to uniquely measure whether an ad impression can be seen by a user across all major desktop browsers, without exploiting unpatched vulnerabilities or violating user privacy.

 

For ad networks and agencies AdGear provides the right set of features that helps manage service fees related to running campaigns.

 

Manage budgets and fees automatically with AdGear Trader, whether it's top-line media margins or fixed-price margins tied to media currency,

 

Site Rank Targeting

Attribution

White Label Reporting

Goal Driven Optimization

CRM Retargeting

Margin Management

Viewabiliy  Targeting

Machine

Learning

Audience Data

Segment Targeting

Mobile Retargeting

Easy and Intuitive

Tag  Management

Brand Safety

Semantic Targeting

Real-Time Reporting

Goal Driven Campaign Optimization

White-Label Demand-Side Platform

SUCCESS STORIES

Digital Agency

Advertiser - Food and Beverage

Advertiser - Retail