Cross-Channel, Programmatic Marketing Platform

AdGear Trader DSP

Demand-Side Platform Screens

Reach Your Audiences Across Display, Video, Mobile & Social

GET IN TOUCH

Extensive analytics and reporting modules, like ad delivery, conversion attribution, banner viewability, audience  measurement, system and channel metrics, supply-side reports... all and much more under one roof.

 

Access real-time dashboards, auto extract and deliver options.

FOR AGENCIES - check out our white-label advertiser portals option

 

 

STRONG ANALYTICS

AND INSIGHTS

CAPABILITIES

 

Benefit from a complete ad technology stack: that includes demand-side platform, ad server, video ad server, dynamic ads, dynamic retargeting, attribution, CRM retargeting, SSP, BI and big data analytics...etc.

 

All of the platforms work in tandem enabling your cross-channel programmatic marketing.

 

 

ALL-IN-ONE

AD TECHNOLOGY

STACK

 

 

Cross-channel, programmatic marketing via a single platform.

 

Target audiences across mobile, display, video and social with AdGear Trader platform.

 

Leverage our programmatic media quality targeting, visibility tools, safety mechanisms, semantic and contextual categories and other targeting methods.

 

 

DISPLAY, MOBILE,

VIDEO, SOCIAL IN

ONE PLATFORM

 

Leverage powerful machine learning  optimization technology to execute  your cross-channel media buying.

 

CPC, CPA, CPM, Profit Max, Margin, and other optimization goals are available (train algorithms using your historical performance data).

 

Success Stories: Agency Trading Desk, Retail & E-Commerce, Restaurant Chain, Agency...

 

 

CPA, CPC, CPM,

PROFIT MAX...

OPTIMIZATION

 

 

Automated Campaign Optimization

Algorithms that are constantly learning and improving based on historical and real-time performance data.

Proven Optimization Performance

Look to the left to see examples of CPA, CPC and CPM and profit max optimization success stories

First-Party Data Drives The Results

Use past campaign data to train optimization algorithms. Shape optimization based on your unique campaign bidding data.

CPC, CPA, CPM, Profit Max., Margin and Goal driven machine learning optimization that evolves in parallel with your programmatic campaigns

cross-channel reach across programmatic inventory

Ad Visibility | Viewability

Organize targeting based on various visibility-driven indicators and parameters. Leverage our integrations with IAS and MOAT.

Activate Your Audience Data

Gather, manage, analyze and activate your first-party audience data. As well as extend your targeting with third-party audience data sources.

CRM and Email Retargeting

Leverage local CRM-driven audience data to enrich campaign targeting. Ingest first-party data into universal segments.

More

GEO-based, semantic, contextual, mobile, hyper local, IP, DMA, system targeting; proprietary targeting indexes; intent, category....

Delivery Reports

Drill down to individual website performance for an in-depth understanding of the online properties that are driving campaign results. Pivot, match and schedule your findings as a report.

Align Results With Audiences

Align your campaign results with first-party data and third party audience data, contextual categories, custom segments and multiple variables.

White-Label Reporting Option?

Our Clients

Advertisers, e-commerce operators, media agencies, publishers, are technology platforms are among the top users of AdGear's ad technology stack

AdGear Trader DSP + Audience Data Management Platform

Audience Data Management Platform

White-Label Reporting Portals For Agencies

White-label & Personalized Reporting

 

Modify reporting portals to share your name and information. Custom domain names, for example: name.advertiserportals.com

Rich Visualization & Analytics

 

We've kept all of the visual features: charts, scatter plots, performance heat-maps and more.

Complete Performance Transparency

 

Setup individual reporting portals on a per client basis. Share custom reporting portal access with multiple stakeholders from the client's team.

Mobile Campaigns in AdGear Trader DSP

Mobile targeting has never been easier. Simply upload your mobile ID or IDFA lists, create a custom segment and launch your campaign.

 

Track mobile retargeting campaigns live, analyze performance with state of the art analytics, and share results via automated reports or custom made advertiser portals.

Segments Based on Mobile ID or IDFA List

Upload your mobile ID lists into AdGear Trader demand-side platform and create custom segments.

Match & Retarget

Compare your lists with the available inventory and bid on mobile traffic only if there is a match.

Viewable and Trackable Impressions shown in AdGear Trader | demand-side platform

Multiple viewability tools are integrated with AdGear Trader's campaign targeting capabilities and reporting modules.

MOAT

Use MOAT To track viewable ad impressions on a granular ad level. If MOAT is active, the delivery reports module will have an additional viewability section, which will display trackable and viewable impressions by advertiser, campaign, ad group, or ad.

Integral Ad Science (IAS)

Use IAS to strengthen inventory targeting by modifying brand safety attributes, viewability attributes, TRAQ index, suspicious activity filter, and contextual targeting.

Viewable and Trackable Impressions shown in AdGear Trader | demand-side platform

Multiple viewability tools are integrated with AdGear Trader's campaign targeting capabilities and reporting modules.

MOAT

Use MOAT to track viewable ad impressions on a granular ad level. If MOAT is active, the delivery reports module will have an additional viewability section, which will display trackable and viewable impressions by advertiser, campaign, ad group, or ad.

Integral Ad Science (IAS)

Use IAS to strengthen inventory targeting by modifying brand safety attributes, viewability attributes, TRAQ index, suspicious activity filter, and contextual targeting.

Viewability - Targeting and Reporting

Third-Party Audience Data Targeting

ComScore & Nielsen

  • Data delivered by most trusted industry providers
  • Target with inclusion and exclusion filters
  • Target various age and gender groups

 

 

Advanced Demographics Targeting

 

  • Target semantic user categories within inclusion and exclusion filters
  • Dozens of descriptive categories and subcategories available to deliver granular level audience targeting

Custom Audience Tracking Models

 

  • Powerful inclusion and exclusion combinations of advanced demographics, Comscore, Nielsen, and contextual audience categories.
  • Create powerful and highly granular audience targeting rules.

More About AdGear Trader Demand-Side Platform

Target sites based on AdGear's proprietary quality ranking system.

 

Our algorithms continuously rank sites available on ad exchanges in order to weed out low quality sites and networks, enabling an additional layer of data for campaign optimization.

 

 

 

 

QUALITY SCORE TARGETING

 

Create an unlimited number of powerful segments using a variety of conditions and rules. Enrich these segments and improve retargeting with custom variables, such as CRM, e-commerce, age, gender, location, user behavior, and socio-demographic data. Then, target by segments via AdGear Trader Demand. Lear more about Universal Segments.

 

 

 

 

 

UNIVERSAL

SEGMENTS

 

By partnering with Datacratic, we offer world-class machine-learning optimization in AdGear Trader.

 

Leverage the best optimization technology to execute precise media buys based on CPC, CPA or CPM objectives.

 

View Optimization Success Stories Infographic for visual examples.

AdGear provides complete transparency in reporting when it comes to third party fees, clearing prices and all other price-related data in flights.

 

As a pure play technology provider, we make available all pricing data and do not hide any fees.

 

 

 

 

 

MACHINE LEARNING

OPTIMIZATION

 

 

 

 

 

COMPLETE TRANSPARENCY

 

The platform offers multiple levels of brand safety protection, using proprietary and third party data to filter out questionable inventory.

 

Using a combination of page-level contextual data, proprietary quality score data and ad serving data, we can effectively exclude unwanted inventory from buys.

 

 

 

 

 

BRAND SAFETY

 

 

For ad networks and agencies, AdGear provides the right set of features that helps manage service fees related to running campaigns.

 

Manage budgets and fees automatically with AdGear Trader, whether it's top-line media margins or fixed-price margins tied to media currency,

 

 

 

 

 

MARGIN

MANAGEMENT

 

Managing pools of audience segments is straightforward in AdGear Trader. Integration with third-party data sources is also possible, allowing marketers to enrich audience segments with anonymous CRM data.

 

This feature allows you to target sets of customers based on precisely defined sales history. Learn More...

 

MRC-certified ad viewability metrics are available.

 

Our viewability integration allows us to uniquely measure whether an ad impression can be seen by a user across all major desktop browsers, without exploiting unpatched vulnerabilities or violating user privacy.

 

 

 

 

 

CRM DATA INTEGRATION

 

 

 

 

 

INTEGRATED VIEWABILITY METRICS

 

Cross-Channel, Programmatic Marketing Platform