AdGear Trader is Our Cross-Channel, Programmatic Marketing Platform

Mobile - Display - Video

Run campaigns and target audiences across mobile, display and video with AdGear Trader.

 

Leverage our programmatic media quality targeting, visibility tools, safety mechanisms, semantic and contextual categories and other targeting methods.

Analytics & Insights

Monitor extensive analytics and reporting functions, like ad delivery, conversion attribution, banner viewability,  and system and channel metrics, all under one roof.

 

Access real-time dashboards, auto extract and deliver features, and white-label advertiser portals.

Campaign Optimization

Use algorithm-driven optimization technology to execute media buying based on CPC, CPA or CPM  objectives and train based on historical performance data.

 

View our Success Stories Infographic for some visual optimization examples.

Benefit from a stack of services, including our demand-side platform, ad server, video ad server, dynamic ads, dynamic retargeting, attribution, CRM retargeting, BI and big data analytics, all of which work in tandem across mobile, display and video.

Powerful Ad Technology Stack

Fully Automated Campaign Optimization

Algorithms that are constantly learning and improving based on historical and real-time performance data.

Proven Optimization Performance

Look to the left to see examples of CPA, CPC and CPM and profit max optimization success stories

First-Party Data Drives The Results

Use past campaign data to train optimization algorithms. Shape optimization based on your unique situation.

AdGear provides a toolkit of goal-driven algorithms to help achieve your campaign objectives, such as conversions, brand awareness, clicks and CPM margin.

Ad Visibility

Organize targeting based on various visibility-driven indicators and parameters. Leverage our integration with IAS and MOAT.

Quality Attributes Targeting

Filter out low quality and potentially dangerous traffic sources

CRM and Email Retargeting

Leverage local CRM-driven audience data to enrich campaign targeting. Ingest first-party data into universal segments.

SiteRank Targeting

Assess the quality of sites available on ad exchanges based on their SiteRank score

And More

GEO-based targeting, semantic and contextual, mobile targeting, hyper local, IP targeting, DMA, Hardware and System, proprietary targeting indexes, intent retargeting, category, customized first-party data retargeting...

AdGear provides a number of choices for inventory selection across display, mobile and video. Rich targeting and inventory quality is a top priority for AdGear, and we proudly deliver a variety of targeting abilities:

Advertiser Portals

Individual, customer scoped, white-label portals at no additional cost. Organize individual reporting portals for each individual advertiser account.

Delivery Reports

Drill down to individual website performance for an in-depth understanding of the online properties that are driving campaign results. Pivot, match and schedule your findings as a report.

Supply Side Intelligence

Leverage our supply side reports and analytics to gain understanding of exchanges and available cross-channel inventory.

Real Time Reporting

Drill down a bird's eye view to individual campaign and tag-based levels. Pivot performance against audiences data, segments, devices, locations... etc

Our Clients

Advertisers, e-commerce operators, media agencies, publishers, are technology platforms are among the top users of AdGear ad technology stack

Change & Optimization Tracking

Demand-Side Platform, Efficient Campaign Changes to Result Tracking System

Once a campaign is set-up there are dozens of options and settings that can be tweaked for optimization purposes. AdGear Trader helps track and identify the modifications with the most significant impact on campaign performance.

Never Loose Track of Any Changes

 

See all the campaign options that have been activated, changed or removed on one screen. Modify targeting parameters and other settings from one place.

Identify Optimization Changes That Lead to Success

 

Identify and track all changes to the campaign set-up options - no matter how old or new they are. Obtain complete visibility and align your findings with visual module capabilities.

Easy Bookmarks For All Campaign Changes

 

Bookmark any campaign changes with the history chart. Change impressions to clicks, conversions or any other metric within AdGear Trader to gain a better understanding of performance changes.

White-Label Reporting via - Advertiser Portals

White-label & Personalized Reporting

 

Modify reporting portals in such way that they have your name and information. The domain name can be custom - for example: name.advertiserportals.com

Rich Visualization & Analytics

 

All performance grids with almost real-time data will be available.  We've also kept all of the visual features charts, scatter plots, performance heat-maps and more: please see the screenshots below.

Complete Performance Transparency

 

Setup individual reporting portals on a per client basis. Share custom reporting portal access with multiple stakeholders from the client's team.  The final result: a personalized reporting center available to your clients 24/7.

Advertiser Portals - Easy and visual way to share cross-channel campaign performance with your clients

Mobile Campaigns in AdGear Trader DSP

Mobile retargeting have never been easier. Simply upload your mobile ID or IDFA lists, create a custom segment and launch your campaign.

 

Track mobile retargeting campaigns live, analyze performance with state of the art analytics and share results via automated reports or custom made advertiser portals.

Custom Segments Based on Mobile ID or IDFA List

Upload your mobile ID lists into AdGear Trader demand-side platform and create custom segments.

Match & Retarget

Compare yours lists with the available inventory and bid on mobile traffic only if there is a match.

Analyze, Report & Share Results

  • Track your mobile retargeting campaigns live
  • Conduct in-depth analysis with our reporting module
  • Optimize based on new insights
  • Share campaign performance  via custom, white-label, customer scoped Advertiser Portals
Viewable and Trackable Impressions shown in AdGear Trader | demand-side platform

Multiple viewability tools are integrated with AdGear Trader's campaign targeting capabilities and reporting modules.

MOAT

Use MOAT To track viewable ad impressions on a granular ad level. If MOAT is active, the delivery reports module will have an additional viewability section, which will display trackable and viewable impressions by advertiser, campaign, ad group, or ad.

Integral Ad Science (IAS)

Use IAS to strengthen inventory targeting by modifying brand safety attributes, viewability attributes, TRAQ index, suspicious activity filter, and contextual targeting.

Viewable and Trackable Impressions shown in AdGear Trader | demand-side platform

Multiple viewability tools are integrated with AdGear Trader's campaign targeting capabilities and reporting modules.

MOAT

Use MOAT To track viewable ad impressions on a granular ad level. If MOAT is active, the delivery reports module will have an additional viewability section, which will display trackable and viewable impressions by advertiser, campaign, ad group, or ad.

Integral Ad Science (IAS)

Use IAS to strengthen inventory targeting by modifying brand safety attributes, viewability attributes, TRAQ index, suspicious activity filter, and contextual targeting.

Viewability - Targeting and Reporting

Lotame Audiences Integration

ComScore & Nielsen

 

  • Data delivered by industry most trusted providers
  • Inclusion and exclusion filter based audience targeting
  • Target based on various age and gender groups

 

 

Advanced Demographics Targeting

 

  • Targeting inclusion and exclusion filters based on semantic user categories
  • Dozens of descriptive categories and subcategories available to deliver granular level audience targeting

Category Driven Audience Targeting

 

  • Context and category driven audience targeting
  • Multiple categories and subcategories to choose from

Custom Audience Tracking Models

 

  • Powerful inclusion and exclusion combinations of advanced demographics, Comscore, Nielsen, contextual audience categories.
  • Ability to create powerful and highly granular audience targeting rules.

More About AdGear Trader Demand-Side Platform

MACHINE LEARNING OPTIMIZATION

QUALITY SCORE TARGETING

FULL TRANSPARENCY

UNIVERSAL SEGMENTS

By partnering with Datacratic, we offer world-class machine-learning optimization in AdGear Trader.

 

Leverage the best optimization technology to execute precise media buys based on CPC, CPA or CPM objectives.

 

View Optimization Success Stories Infographic for visual examples.

Target sites based on AdGear's proprietary quality ranking system.

 

Our algorithms continuously rank sites available through ad exchanges, which weeds out low quality sites and networks and also enables an additional layer of data for campaign optimization.

AdGear provides complete transparency in reporting when it comes to third party fees, clearing prices and all other price-related data in flights.

 

As a pure play technology provider, we make available all pricing data and do not hide any fees.

 

Create an unlimited number of powerful segments using a variety of conditions and rules. Enrich these segments and improve retargeting with custom variables, such as CRM, e-commerce, age, gender, location, user behavior, and socio-demographic data. Then target by segment directly from the Campaigns module in AdGear Trader. Lear more about Universal Segments.

 

CRM DATA INTEGRATION

BRAND SAFETY

INTEGRATED VIEWABILITY METRICS

MARGIN MANAGEMENT

Managing pools of audience segments is easy and more straightforward in AdGear Trader. Integration with third-party data sources is also possible, allowing marketers to enrich audience segments with anonymous CRM data.

 

This feature allows you to target sets of customers based on precisely defined sales history. Learn More...

 

The platform offers multiple levels of brand safety protection, using proprietary and third party data to filter out questionable inventory.

 

Using a combination of page-level contextual data, proprietary quality score data and ad serving data, we can effectively exclude unwanted inventory from buys.

 

MRC-certified ad viewability metrics are available.

 

Our viewability integration allows us to be able to uniquely measure whether an ad impression can be seen by a user across all major desktop browsers, without exploiting unpatched vulnerabilities or violating user privacy.

 

For ad networks and agencies AdGear provides the right set of features that helps manage service fees related to running campaigns.

 

Manage budgets and fees automatically with AdGear Trader, whether it's top-line media margins or fixed-price margins tied to media currency,

 

Cross-Channel, Programmatic Marketing Platform