Run campaigns and target audiences across mobile, display and video with AdGear Trader.
Monitor extensive analytics and reporting functions, like ad delivery, conversion attribution, banner viewability, and system and channel metrics, all under one roof.
Access real-time dashboards, auto extract and deliver features, and white-label advertiser portals.
Use algorithm-driven optimization technology to execute media buying based on CPC, CPA or CPM objectives and train based on historical performance data.
View our Success Stories Infographic for some visual optimization examples.
Benefit from a stack of services, including our demand-side platform, ad server, video ad server, dynamic ads, dynamic retargeting, attribution, CRM retargeting, BI and big data analytics, all of which work in tandem across mobile, display and video.
Fully automated campaign optimization
Algorithms that are constantly learning and improving based on historical and real-time performance data.
Look to the left to see an example of CPA, CPC and CPM optimization
Your data drives the results
Use past campaign data to train optimization algorithms. Shape optimization based on your unique situation.
AdGear provides a toolkit of goal-driven algorithms to help achieve your campaign objectives, such as conversions, brand awareness, clicks and CPM margin.
AdGear provides a number of choices for inventory selection across display, mobile and video. Rich targeting and inventory quality is a top priority for AdGear, and we proudly deliver a variety of targeting abilities:
SiteRank Index Targeting: Assess the quality of sites available on ad exchanges based on their SiteRank score
Ad Visibility: Organize targeting based on various visibility-driven indicators and parameters
Quality Attributes: Filter out low quality and dangerous content
Category Semantic and Contextual Targeting: Target websites based on specific categories and subcategories
CRM and Email Retargeting: Leverage local CRM-driven audience data to enrich campaign targeting
And much more: GEO-based targeting, mobile targeting, hyper local, IP targeting, DMA, Hardware and System, proprietary targeting indexes
Robust reporting enables you to oversee delivery and supply by trends, frequency, geography and system, with multiple dimensions available within each view.
Advertiser Portals: Access individual, customer scoped, white-label portals at no additional cost. Organize individual reporting portals and share them through your domain name or generic ****.advertiserportal.com
Delivery Reports: Attain an additional level of granularity and drill down to individual website performance for an in-depth understanding of the online properties that are driving campaign performance. Pivot, match and export your findings.
Supply Side Intelligence: Leverage our supply side reports and analytics to gain understanding of exchanges and available cross-channel inventory.
Real Time Reporting: Inspect and monitor campaign performance in real time. Drill down a bird's eye view to individual campaign and tag-based levels. Pivot performance against audiences data, segments, devices, locations... etc
Report Delivery Automation with Extract: Select, extract, and schedule custom delivery reports with campaign performance data.
Advertisers, e-commerce operators, media agencies, publishers, are technology platforms are among the top users of AdGear ad technology stack
Campaign Optimization Engine
Targeting, Traffic Quality and Inventory
Analytics, Reports and Insights
Optimization & Change Tracking
Viewability for Targeting & Reporting
Change | Optimization Tracking
Once a campaign is set-up there are dozens of options and settings that can be tweaked for optimization purposes. AdGear Trader helps track and identify the modifications with the most significant impact on campaign performance.
Never loose track of any changes
See all the campaign options that have been activated, changed or removed on one screen. Modify targeting parameters and other settings from one place.
Identify optimization changes that lead to success
Identify and track all changes to the campaign set-up options - no matter how old or new they are. Obtain complete visibility and align your findings with visual module capabilities.
Easy bookmarks for all campaign changes
Bookmark any campaign changes with the history chart. Change impressions to clicks, conversions or any other metric within AdGear Trader to gain a better understanding of performance changes.
Complete performance transparency
Setup individual reporting portals on a per client basis. Share custom reporting portal access with multiple stakeholders from the client's team. The final result: a personalized reporting center available to your clients 24/7.
White-label and personalized reporting
Modify reporting portals in such way that they have your name and information. The domain name can be custom or you can use *.advertiserportals.com as an extension.
Rich visualization and analytics
All performance grids with almost real-time data will be available. We've also kept all of the visual features charts, scatter plots, performance heatmaps and more: please see the screenshots below.
White-Label Reporting via Advertiser Portals
Advertiser Portals - Easy and visual way to share cross-channel campaign performance with your clients
Mobile Campaigns in AdGear Trader DSP
Mobile retargeting have never been easier. Simply upload your mobile ID or IDFA lists, create a custom segment and launch your campaign.
Track mobile retargeting campaigns live, analyze performance with state of the art analytics and share results via automated reports or custom made advertiser portals.
Custom segments based on mobile ID or IDFA list
Upload your mobile ID lists into AdGear Trader demand-side platform and create custom segments.
Match and retarget
Compare yours lists with the available inventory and bid on mobile traffic only if there is a match.
Analyze, report and share results
Multiple viewability tools are integrated with AdGear Trader's campaign targeting capabilities and reporting modules.
Use MOAT To track viewable ad impressions on a granular ad level. If MOAT is active, the delivery reports module will have an additional viewability section, which will display trackable and viewable impressions by advertiser, campaign, ad group, or ad.
Integral Ad Science (IAS)
Use IAS to strengthen inventory targeting by modifying brand safety attributes, viewability attributes, TRAQ index, suspicious activity filter, and contextual targeting.
Select SIZMEK tools like quality attributes, visibility index targeting, safety and language attributes while setting up a campaign on AdGear Trader.
Viewability - Targeting and Reporting
Lotame Audiences Integration
COMSCORE AND NIELSEN
ADVANCED DEMOGRAPHICS TARGETING
CATEGORY DRIVEN AUDIENCE TARGETING
CUSTOM AUDIENCE TARGETING MODELS
More About AdGear Trader Demand-Side Platform
By partnering with Datacratic, we offer world-class machine-learning optimization in AdGear Trader.
Leverage the best optimization technology to execute precise media buys based on CPC, CPA or CPM objectives.
View Optimization Success Stories Infographic for visual examples.
Target sites based on AdGear's proprietary quality ranking system.
Our algorithms continuously rank sites available through ad exchanges, which weeds out low quality sites and networks and also enables an additional layer of data for campaign optimization.
AdGear provides complete transparency in reporting when it comes to third party fees, clearing prices and all other price-related data in flights.
As a pure play technology provider, we make available all pricing data and do not hide any fees.
AdGear offers extensive reporting functionality, bridging ad delivery, conversion attribution, viewability, and system and channel metrics under one roof.
Full integration with the AdGear Advertiser ad server further allows users to optimize media buys based on cross-channel attribution reporting.
Managing pools of audience segments is easy and more straightforward in AdGear Trader. Integration with third-party data sources is also possible, allowing marketers to enrich audience segments with anonymous CRM data.
This feature allows you to target sets of customers based on precisely defined sales history. Learn More...
The platform offers multiple levels of brand safety protection, using proprietary and third party data to filter out questionable inventory.
Using a combination of page-level contextual data, proprietary quality score data and ad serving data, we can effectively exclude unwanted inventory from buys.
MRC-certified ad viewability metrics are available.
Our viewability integration allows us to be able to uniquely measure whether an ad impression can be seen by a user across all major desktop browsers, without exploiting unpatched vulnerabilities or violating user privacy.
For ad networks and agencies AdGear provides the right set of features that helps manage service fees related to running campaigns.
Manage budgets and fees automatically with AdGear Trader, whether it's top-line media margins or fixed-price margins tied to media currency,
Video Ad Server
Advertiser Ad Server
Publisher Ad Server